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Derek Jeter Ad Features "My Way"


The retiring Yankee star chose the song and wrote some of the copy.

(Source: AdWeek)

Gatorade hits it out of the park with this epic 90-second salute to New York Yankees superstar Derek Jeter, breaking today.

If the retiring Jeter is looking for a new career, he can get a job on Madison Avenue, since he wrote some of the copy here and even suggested the Frank Sinatra song that serves as soundtrack for the ad, by TBWAChiatDay in Los Angeles.

Molly Carter, Gatorade's senior director of consumer engagement, gave Adweek a preview of the commercial, which shows Jeter surprising fans outside Yankee Stadium to the tune of Sinatra's "My Way."

After penning an open letter announcing his retirement this spring, the Yankees captain himself suggested a spot showing him thanking Yankee fans, said Carter. When Gatorade asked the 40-year-old (the brand's third-longest-serving endorser after Michael Jordan and Mia Hamm) which song best summed up his career, he picked "My Way."

"It was a true collaboration between Derek and Gatorade," Carter said.

Gatorade, the official sports drink of Major League Baseball since 1990, roped off a few blocks before a home game in the Bronx this July and "just kind of let Jeter go," said Carter. The shock and surprise on fans' faces when their idol walks into Stan's Sports Bar, or autographs baseballs, is genuine, she said.

The 90-second "My Way" spot breaks online Thursday, and will air on TV for the first time Saturday on the YES Network and Fox.

Gatorade will follow that with a full-page print ad (see below), which Carter said was written by Jeter himself, in the New York Daily News and Sports Illustrated on Sept. 28-29. Addressed to "New York," the ad shows Jeter tipping his cap to fans.

"From my first at bat until my final out, you helped make me who I am," he writes. (Jeter's final game in pinstripes is Sept. 28 at Boston, unless the Yankees somehow make the playoffs—which is highly unlikely.)

Besides the ad campaign, Gatorade will outfit the Yankees dugout with customized cups, coolers and towels featuring Jeter's No. 2 in place of the Gatorade "G" during a game on Sept. 22.

Jeter was also honored by Nike's Jordan Brand in a 90-second spot from Wieden + Kennedy in July.

Posted by: Nancy | Sep 18, 2014 11:00 AM | plus-minusComments(8)

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Responses to 'Derek Jeter Ad Features "My Way"'

NickfromPhilly says:
Sep 19, 2014 8:25 AM
Nothing else to be said except, "ABSOLUTELY WONDERFUL!!" A winning combination of two true icons!

June says:
Sep 20, 2014 7:52 AM
A class act "All The Way" Thank you Captain ! Frank is watching..

Sinatra Family Forum Comments

mptiritilli says:
Sep 18, 2014 8:12 AM
New Jeter commercial with Sinatra. Amazing.

Bob in Boston says:
Sep 18, 2014 8:38 AM

Originally Posted by mptiritilli
New Jeter commercial with Sinatra. Amazing.
Wow. Great spot.

Source: YouTube

Bob in Boston

Dina says:
Sep 18, 2014 9:21 AM
One of my favorite baseball players and my absolute favorite singer. It doesn't get a whole lot better than that for me. Wonderful!

Bob in Boston says:
Sep 18, 2014 9:56 AM
Link to Adweek article, as also posted by Nancy in the "Frank is here, there and everywhere" thread:

—> Ad of the Day: Gatorade's Epic Farewell to Derek Jeter Will Be Tough to Beat

Bob in Boston

MMM says:
Sep 18, 2014 11:00 PM
That's fantastic. Thanks Bob.

Nancy says:
Sep 19, 2014 11:03 AM

Originally Posted by Bob in Boston
Link to Adweek article, as also posted by Nancy in the "Frank is here, there and everywhere" thread:

—> Ad of the Day: Gatorade's Epic Farewell to Derek Jeter Will Be Tough to Beat

Bob in Boston
It's also on our news page.

Frank Sinatra Most Connected Artist



Senzari, the big data startup that specializes in music, on Monday released its web-based graph analytics engine dubbed The goal is to market the product to streaming music companies like Pandora and record labels. The new engine is essentially the dashboard and backend system that users can access to get detailed reporting on their accounts with MusicGraph, a database that the company claims contains over a billion pieces of music data -- including song lyrics and the songwriters behind the year's top hits.

While other music recommendation services like Gracenote maintain their own vast libraries of music-related information, what makes Senzari stand out is its new engine's ability to run custom analytics and machine-learning algorithms for users to discover new ways of interpreting the data, said Senzari chief operating officer Demian Bellumio.

For example, using the, customers can perform complex types of analysis like triangle counting, in which the system can look at all artists that a user wants analyzed and from there determine how artist A is connected to artist B who is connected to artist C, and so on. From this type of analysis, Bellumio said, a user can learn who is the most connected musical artist of all time (it's apparently Frank Sinatra, by the way, according to a demonstration of the engine by Senzari).

Graph displaying how connected Frank Sinatra is

Senzari collects music-related data from a multitude of databases and includes social data as well, such as how many plays Adele has on and her number of Facebook followers. Using this information, Sensari's customers will be able to run either analytics or machine-learning algorithms on top of the particular pieces of data they want analyzed in an interface that resembles a simplified content management system.

The analytics algorithms will let customers discover information like what type of songs are particular demographics of users listening to, while the machine-learning algorithms can unearth information like how do certain types of lyrics influence how well a song can perform on the music charts.

Display of engine

With the engine, Senzari is pretty much handling all of the leg work involved with performing the data analytics work on top of the music data, stored in Amazon Web Services. Potential customers still need to purchase AWS storage, but they won't be responsible for performing the computations, thus eliminating the need to hire costly database administrators, said Bellumio.

"Running 100 machines and deploying an algorithm -- you need a team to do it and it is costly," said said Bellumio. "This takes away from the equation."

Posted by: Nancy | Jul 25, 2014 7:00 AM | plus-minusComments(1)

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Jules says:
Jul 29, 2014 3:50 AM
Wow! Sounds all rather complicated, but anything that puts Frank at No.1 is fine by me!

Paula Fernandes Releases Duet With Frank Sinatra


Frank Sinatra Brazil Single Cover

Duet released on June 24th in celebration of the hosts of the 2014 World Cup
Download from iTunes

In celebration of the host nation of the 2014 World Cup, Brazilian singer/songwriter Paula Fernandes releases "Brazil," a duet with the legendary Frank Sinatra. Available worldwide on June 24th from all digital retailers via Universal Music / Signature Sinatra, the never-before heard alternate take is a partnership with Frank Sinatra Enterprises, Universal Music Brazil, and Universal Music Group International.

The original song was released on the Capitol album 'Come Fly With Me', which reached the top of the U.S. Billboard charts in 1958, and remained at Number 1 for five weeks, while also gaining a GRAMMY® Award nomination for Album of the Year. "Brazil" was originally recorded in Capitol Studio A in Hollywood, with Paula's 2014 duet recorded and mixed in Belo Horizonte and Rio de Janeiro, Brazil.

"It was a great privilege to sing this duet with Frank Sinatra and a fantastic personal conquest for me," says Fernandes. "Frank had a beautiful voice with a great range and a unique personality. I would have loved to have been able to meet him to express the enormity of my respect for his art and talent. I am so grateful to have been given the opportunity to participate on this song."

Frank Sinatra has had strong ties with Brazil throughout his career. Beginning with his classic performances and recordings with local musical hero Antonio Carlos Jobim on the 1967 studio album Francis Albert Sinatra & Antonio Carlos Jobim, which contained the iconic cut "The Girl From Impanema." Frank and Antonio's full collaborations are available now on Sinatra/Jobim: The Complete Reprise Recordings. Continuing his links to Brazil, in January 26,1980 Sinatra performed to a crowd of 180,000 people to celebrate the 30th anniversary of the iconic Maracanã Stadium in Rio de Janeiro - a Guinness World Record at the time.

Singer, songwriter and musician Paula Fernandes was born in Minas Gerais in the Southeastern region of Brazil, which is famously known for its mining and production of precious stones. Paula is the biggest phenomenon in the Brazilian music industry of the last decade, and her recent first live release broke all sales and chart records. Since then Paula's singles have consistently been Top 10 radio hits and many of her songs have been used in the soundtracks of the hugely popular soap operas on TV Globo, the largest TV network in Brazil. She also has the country's largest fan base across social networks with over 20 million total followers, all leading Paula to be the Number One album-selling superstar in Brazil.

Throughout his 60-year career, Frank Sinatra demonstrated a remarkable ability to thrive in changing times, moving deftly from the swing era to the rock-and-roll era. He performed on more than 1,400 recordings, was awarded 31 gold, nine platinum, three double platinum and one triple platinum album by the Recording Industry Association of America. He also appeared in 58 films, and produced eight motion pictures. Frank Sinatra was awarded Lifetime Achievement Awards from the Grammys, The Screen Actors Guild, The Kennedy Center and the National Association for the Advancement of Colored People (NAACP), as well as the Presidential Medal of Freedom and the Congressional Gold Medal. Today, he remains a legend and inspiration to thousands for his contributions to culture and the arts.

Posted by: Nancy | Jun 24, 2014 11:00 AM | plus-minusComments(3)

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Jake says:
Jun 24, 2014 11:48 PM

Jim L says:
Jun 25, 2014 7:04 AM
Great!! Let's release more alternate takes. And of course anything else that is gathering dust in the vaults. We need more of the greatest singer this country has ever produced. And that's not debateable.

Lourdes says:
Jun 26, 2014 11:28 AM
WOW! This is wonderful!!!

Frank Sinatra Jr at Brantford Jazz Festival


Frank Sinatra Jr at Brantford Int'l Jazz Festival

Frank Sinatra Jr. performs at the Sanderson Centre for the Performing Arts, Brantford, ON

Saturday, September 13, 2014
Tickets $75/$65/$55
Order Here

(Source: Frank Sinatra, Jr. was born in New Jersey, raised in California, and educated in the showrooms of Las Vegas and on bandstands all over the world. While studying music at the University of Southern California, Frank Jr. planned a career as a pianist and conductor. He made his professional show business debut as a singer with the Elliott Brothers Band and in 1963 he toured with the Tommy Dorsey Band.

1965 saw the release of his first album, Young Love for Sale, a collection of showroom standards. In 1969, he hosted an hour-long TV special, "Frank Sinatra, Jr. with Family and Friends," on which he was joined by his sister Nancy and father, as well as folks like Jack Benny and Sammy Davis, Jr. In the 1970s, he released his next two albums: Spice featured Frank Jr.'s writing talents and His Way included an unpredictable assortment of hand-picked contemporary songs.

Throughout the 1980's Frank's live act concentrated on big-band songs. Beginning in 1988, at his father's request, Frank Jr. served as conductor and musical director for his father's final years of performing. Their duet on "My Kind of Town" was considered to be the highlight of the elder Sinatra's best-selling Duets II set.

In 1996, Frank Jr. released his first full-length album in nearly 20 years, As I Remember It, which tells the story of the Sinatra Legend. After his father's death in 1998, audiences honored Frank, Jr. and his 36-piece orchestra with numerous standing ovations during his three sold-out shows commemorating "Ol' Blue Eyes" at the Sands Hotel Casino. The show continues to tour all over the world.

Frank has appeared on television numerous times, including appearances on Sopranos, Son of the Beach, Family Guy, and The Defenders. He also appeared in Harrison Ford's movie Hollywood Homicide. Frank Jr.'s latest album, That Face, was released in 2006.

The songs of Sinatra need to be sung and Frank Jr. has inherited that honor. In song and style Frank Sinatra, Jr. pays homage to his father, the singer and the music that defines the Sinatra legend by successfully touring the country performing "Sinatra Sings Sinatra." with his 8-piece band.

About Brantford International Jazz Festival
Brantford International Jazz Festival has grown to be one of the largest and musically diverse festivals in the Brantford and Brant County region attracting upward of 28,000 people. It has gained a solid reputation for its top quality presentations and as an organization in very short time span. (Read More)

Posted by: Nancy | Jun 19, 2014 3:00 PM | plus-minusComments(1)

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Lourdes says:
Jun 22, 2014 1:32 PM
I wish I could be there.

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