The iconic voice of Frank Sinatra sets the mood for ESPN Marketing’s latest spot — a catchy, New York-themed promotion of the US Open.
The famous crooner “steals a little love” over tennis highlights and shots of New York taxicabs and skyscrapers to get fans excited for the two weeks of play at Arthur Ashe Stadium.
Wes Clark, marketing manager, explains how it came together:
How did you come up with this creative?
We worked with our agency, 77 Ventures, to come up with a spot that would really celebrate New York. They came back to us with Frank Sinatra’s Can I Steal A Little Love? and we fell in love with the idea. It made sense for New York and there’s nothing more timeless than Sinatra.
How does this fit into your overall strategy? Our goal is to really simplify the creative and let the tennis and the music speak for itself. We feel great about this direction and plan to continue using it for all the Majors. In each one, we’re trying to capture the tone of that particular Major, so the Wimbledon spot has a slightly different tone.
How has the feedback been? We’ve gotten a great reaction so far, especially on Twitter. Fans are telling us that the spot has them excited. There’s a lot of love for Ol’ Blue Eyes.
ESPN’s multi-platform and worldwide coverage of tennis’ final Grand Slam event of the year, the US Open from New York, will begin Monday, Aug. 27, and fans can again expect some 100 hours in high definition on ESPN2 HD, 400 hours on ESPN3’s multi-court offering, plus coverage across ESPN’s platforms in the U.S. and around the world.
View the U.S. Open spot here:
Posted by: Nancy | Aug 30, 2012 12:56 AM | Comments(2)
Enter comment for 'Frank Sinatra tune promotes ESPN’s US Open coverage'
Responses to 'Frank Sinatra tune promotes ESPN’s US Open coverage'
June says: Sep 17, 2012 10:08 AM
Fabulous ! Wonderful !
mymatefrancis says: Dec 12, 2012 10:42 PM
Grand idea ! I'd love to hear "My Way" as a promotion tune for the Rugby World Cup.
Go Eagles!!
Frank Sinatra Jr at Ronnie Scott's
Frank Sinatra Jr. to perform "Sinatra Sings Sinatra"
at Ronnie Scott's Jazz Club in London
Thursday 13th September - Saturday 15th September Buy Tickets
FRANK SINATRA JR’S MUSICIANS
PIANO/KEYBOARD: JEFF MORRISON
GUITAR (ACOUSTIC & AMPLIFIED): JIM FOX
RHYTHM BASS: PAUL ROSTOCK
DRUMS: BOB CHMEL
PRINCIPAL SAXOPHONE (ALTO/CLARINET & FLUTE): MIKE SMITH
PRINCIPAL SAXOPHONE (2ND ALTO/CLARINET & FLUTE): TYRONE ANTHONY
PRINCIPAL TRUMPET/CORONET: WALT JOHNSON
PRINCIPAL TROMBONE: TOM GARLING
When you think Sinatra, you think of the greatest music ever performed. People have marked milestones in their lives to songs made famous by the Chairman of the Board.
Frank Sinatra, Jr. keeps those memories alive and creates new ones with his show, “Sinatra Sings Sinatra.”
Take a musical journey with Frank Sinatra, Jr and his Octet. Enjoy songs such as ‘Strangers in the Night’, 'Foggy Day in London Town', ‘I’ve Got You Under My Skin’ and ‘New York New York’ featuring some of the finest musicians in the country, many of whom have been traveling with Frank for over 30 years.
Frank Sinatra, Jr. has found himself catapulted into a position he never sought but must have surely contemplated. The songs of Sinatra need to be sung and Frank Jr. has inherited that honor. In song and style Frank Sinatra Jr. pays homage to his father, the singer and the music that defines the Sinatra legend by performing “Sinatra Sings Sinatra.”
István says: Jan 19, 2012 9:53 PM
Hi everyone
I just finished watching on TV Frankie CBC George Strombo Tonight interview
(that I mentioned at my previous post at this tread as you all know and by the way
the show usually airs on from 11:05pm till about midnight)
I love to see Frankie,hear his voice talking,singing see him in performances,acting in movies...
Frankie as always was top notch classy,funny,elegant.
I don't want to give it away much about the interview I hope that it will be possible to view out side of Canada and also on exclusive video of Frankie talking about Sammy Davis Jr and how Frank Sr helped integrate Las Vegas.Here is the direct link::
http://www.cbc.ca/strombo/arts-and-e...y-america.html
Gary I am glad that finally you will see him in concert and everyone else who going to see him this upcoming performances at Casino Rama I am sure you just like me and many many other admires or perhaps who will hear him for the first time
going to have on unforgettable time with Frankie!
Have a great time!
!
midnitemind says: Jan 20, 2012 2:39 PM
http://www.cbc.ca/video/#/Shows/1221.../ID=2188740534
To see full CBC interview.
midnitemind says: Jan 20, 2012 3:46 PM
Quote:
Originally Posted by István
Gary I am glad that finally you will see him in concert.
Have a great time!
Thank you Istvan. I hope get some pics and and I will let you know how everything went.
ARIES3032 says: Mar 2, 2012 8:35 AM
Thank you, Isvean , please do take a photo with Frank Jr. We would love to see it.
Dina says: Mar 2, 2012 3:59 PM
Wonderful interview with Frankie! I could listen to his stories for hours. He's such an engaging, funny guy!
Did you get any photos, Gary?
ARIES3032 says: Mar 24, 2012 2:22 PM
Th' we have seen Frankie Jr. many times, do hope he comes back to Florida.
smartyjean says: Apr 6, 2012 5:44 PM
He'll be here in Philly on April 16, 2012 with Sid Mark. Sid said Frankie wanted to meet the people, so we're all meeting at a place called Chickie + Pete's a sports bar that has been transformed into the Sidnatra Cafe for the evening of Mon. April 16.
Sid will record his show with (Frankie's help) which will be aired a few weeks later. The tickets sold out in 20 minutes. The last time they did this was 5 years ago down in Atlantic City (AC). It was great! Frank posed for pics + signed autographs and we got to talk to him. It was absolutely wonderful.
I purchased a group of tkts for the Sinatra Social Society so we can all sit together. I just got the tkts and they look great. A real keepsake.
Then on Wed April 18 we'll be seeing Frankie at his afternoon show at the Trump Taj Mahal. I'm taking my Nephew for his 37th birthday which is the next day.
Linda says: Apr 10, 2012 8:22 PM
Sounds great Jean, enjoy it!
Marlene07 says: Apr 11, 2012 6:23 PM
I just received the schedule from the McCallum Theater in Palm Desert, CA. Frank, Jr. will be appearing there Feb. 15. Does anyone know if he will be in Reno, Tahoe or Vegas before then? Thanks.
Giants Announce Plans for Frank Sinatra Tribute Night on August 13th
In partnership with Frank Sinatra Enterprises
The Giants will pay a tribute to “Ol’ Blue Eyes” - one of the world’s most beloved entertainers, Frank Sinatra, on Monday, August 13, when they face the Washington Nationals at 7:15 p.m. Members of the Sinatra family will participate in a pre-game ceremony, the ceremonial first pitch, National Anthem and the 7th Inning Stretch.
Fans who purchase a special Frank Sinatra Tribute Night ticket will receive a seat in the Frank Sinatra designated section at AT&T Park and a limited edition Frank Sinatra bobble head. Additionally, there will be a commemorative Frank Sinatra/Giants-themed poster, depicting a well-known scene with an added Giants feel, given to the first 20,000 fans (possible age limit to apply). Tickets can be purchased by visiting www.sfgiants.com/specialevents or by calling 415-972-2298.
A diehard baseball fan and a personal friend of Willie Mays, Sinatra was a frequent guest of the San Francisco Giants at Candlestick Park.
All fans attending the game will be treated to pre-game entertainment, along with in game activities themed around Sinatra and his legendary music. A special interactive social media campaign will allow fans to vote for their favorite Sinatra songs. These songs will be incorporated into the evening’s festivities.
“We are pleased to celebrate and honor the legacy of the great Frank Sinatra, an American icon, whose music transcends generations,” said Larry Baer, Giants president and chief executive officer. Additional information regarding the Frank Sinatra Tribute Night can be found at www.sfgiants.com/specialevents.
“Dad was a lifelong baseball fan dating back to his boyhood in Hoboken, New Jersey,” said Tina Sinatra. “He was certain to pass on his love of the game to us, and attending season after season with Dad became a lasting tradition in the Sinatra family, and still is. Many thanks to the San Francisco Giants for this special tribute…it would mean so much to him.”
Frank Sinatra Enterprises (FSE)
Frank Sinatra Enterprises (FSE) is a joint venture between the Sinatra family and Warner Music Group. FSE owns Sinatra’s recordings from the Reprise era as well as a treasure trove of films, television specials and unreleased footage, photos and audio recordings, which collectively represent one of the foremost bodies of artistic work of the modern era. FSE also owns and manages Sinatra’s name and likeness rights and represents the artist’s rights to the Columbia and Capitol catalogues. FSE evaluates innovative new product and venture opportunities with respect to the legendary entertainer’s name and likeness, as well as Sinatra's audio and visual recordings. (www.sinatra.com)
Posted by: Nancy | Jun 20, 2012 11:00 AM | Comments(4)
Enter comment for 'Frank Sinatra Tribute Night SF Giants'
Responses to 'Frank Sinatra Tribute Night SF Giants'
lorenzotedesco says: Jun 22, 2012 3:55 PM
As a Frank Sinatra and S.F. Giants devotee for over 50 years I for one am delighted by this event. I could swear that Mr. Sinatra was a life long Dodgers fan but let's face it, the Giants are different now that they finally won it all (2010).
One of the great opening chapters of any book was Dom Delillo's "Underworld" which brought together the rather unlikely triumvirate of Mr. Sinatra, Jackie Gleason and J. Edgar Hoover witnessing events at the Polo Grounds that long ago autumn afternoon in 1951 that eventually culminated in "The shot heard round the world".
I've seen many photos of Mr. Sinatra looking splendid in Dodger blue. Nice to see him wearing the orange & black colors of my team fpr a change.
Gregory says: Jun 28, 2012 12:12 PM
Wonderful to see this.
irene soggia says: Oct 17, 2012 7:34 AM
FRANK, truly will never be forgotten!
Irene Soggia
carole says: Feb 19, 2013 7:47 AM
What a great night tgis will be
The Multi-Talented Billy Strange
This article was originally posted March, 2011 in Nancy Sinatra's Blog and written by Andrew Trager.
On September 29, 2010, Billy Strange celebrated his 80th birthday. In honor of the prolific and versatile artist, who has played so many important roles in Nancy’s career, here is a retrospective of just a few highlights from his work.
Arranger and Conductor
Billy has arranged numerous recordings, from Frank’s “Younger Than Springtime” and “This Town” to Sammy Davis, Jr.’s Motown album, Something For Everyone, to the number 1 Sinatra duet record “Something Stupid” to The Partridge Family’s “I Think I Love You.”
And, of course, as a part of the Nancy-Lee-Billy team, from 1965's So Long, Babe/If He’d Love Me (Reprise 0407) to 2004's Nancy & Lee 3, Billy arranged most of Nancy’s Lee Hazlewood-produced recordings. Billy arranged the Nancy & Lee album and continued to arrange and produce Nancy's record through the 70s and 80s.
Guitarist, Vocalist and Recording Artist
As a guitarist, Billy has appeared on countless recordings, such as The Beach Boys’ Pet Sounds and Tennessee Ernie Ford’s Country Hits…Feelin’ Blue, in addition to his iconic performance on the Gibson 335 guitar with the Fender Twin amp for Nancy’s “Bang, Bang.”
As a recording artist, Billy has released many singles and albums, including his guitar albums for GNP/Crescendo during the 1960s. Pictured below are the November 4, 1967 Billboard ad (left) for his James Bond Double Feature album and its corresponding single, “For A Few Dollars More,” and a few of Billy’s guitar albums (right).
For the In The Mexican Bag album (pictured in the lower, right corner), Billy recorded his own great version of “These Boots Are Made For Walkin’,” which includes references to Nancy (“Look out Nancy, here we come!”) and Chuck Berghofer, who also played the quarter-tone bass line on Nancy’s version (“Hey Chuck, play that thing!”).
Producer
Billy has produced many of Nancy’s recordings, including the singles “How Are Things In California?,” “Goodtime Girl,” “Drummer Man,” “Hello L.A., Bye Bye Birmingham,” the albums Nancy: Twelve Ways (aka Nancy) and Mel And Nancy, as well as the unreleased “Holly Holy.”
Songwriter and Music Publisher
Billy’s songwriting credits include “Limbo Rock” (recorded by The Champs and Chubby Checker), and “Memories” and “A Little Less Conversation,” both written with Mac Davis (for Elvis Presley). Billy produced Nancy’s version of “Memories” for the Nancy: Twelve Ways album (and the Here We Go Again/Memories single); and Nancy has performed “A Little Less Conversation” as a part of her live show.
As a music publisher: Nancy and Billy’s company B-n-B Music (Boots and Billy) was responsible for publishing songs such as Mac Davis’ “In The Ghetto” (recorded by Elvis) and “Watching Scotty Grow” (recorded by Bobby Goldsboro), and Shelby Flint’s “White Tattoo” (recorded by Nancy).
Radio, Television, Movies
In movies: Billy played Speedy West in Coal Miner’s Daughter (1980), as well as composing original music for Elvis Presley’s films Live A Little, Love A Little (1968) and The Trouble With Girls (1969).
On radio and television: Billy was a featured member of Tennessee Ernie Ford’s radio and television shows. With Nancy, Billy appeared on the TV specials Movin’ With Nancy (1967), Movin’ With Nancy, On Stage (1971), and Nancy & Lee In Las Vegas (1973).
Also on TV, Billy played guitar on the “Tennessee Bound” episode of I Love Lucy (January 24, 1955), accompanying the Borden Twins (Marilyn and Rosalyn as “Teensy” and “Weensy”) on “Ricochet Romance” and Tennessee Ernie Ford for the square dance sequence. Pictured below are the Borden Twins, and (in the larger image, clockwise) Tennessee Ernie Ford, Billy, Aaron Spelling and Lucille Ball.
Billy’s Interview
Here are links, Part One and Part Two, to a very interesting video interview with Billy, posted by Jan Derrer, who has compiled the discography for Billy’s site.
During the interview, Billy displays and discusses the Gibson 335 guitar, given to him by Nancy, which he played on the recording of “Bang Bang.”
Amy L says: Feb 23, 2012 8:42 PM
SO sorry about the loss of such a great talent, and sorry Nancy for your loss of a friend and professional colleague..thoughts are with you Nancy and his family,
Karyn says: Feb 25, 2012 5:27 AM
Incredibly sad, such a big loss to the music world. My heart and thoughts are with Billy's family and friends.
Frank Sinatra
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FRANK SINATRA JR’S MUSICIANS
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You must be logged in to the Sinatra Family Forum to post a comment.Responses to 'Frank Sinatra tune promotes ESPN’s US Open coverage'
June says:
Sep 17, 2012 10:08 AM
Fabulous ! Wonderful !
mymatefrancis says:
Dec 12, 2012 10:42 PM
Grand idea ! I'd love to hear "My Way" as a promotion tune for the Rugby World Cup.
Go Eagles!!